Backroom

Backroom Deals

OCDs are the new ICOs

The incubator launchpad for ICM projects

Incubating ICM projects Accelerating Builders Growing Onchain Businesses

The Problem with Current GTM in Crypto

Inefficient marketing

Poorly targeted campaigns
Airdrops/KOL shills attract wrong users
ROI hard to measure

Burned runway

Expensive and wasteful for short-term goals
Less capital for real growth
Tokens spent on airdrop jeeters

Low conversion

Offchain users rarely convert
Airdrop farmers churn fast
Poor retention after campaigns

The Backroom Approach

At Backroom, we pioneered Onchain Community Deals (OCDs):

Instant access to high-quality, active onchain communities.KOL-led groups with Skin in the Game. Bootstraps the critical network effect. But OCDs alone aren't enough. Quality projects is what's needed. That's why we're introducing "Backroom Deals" the incubator launchpad for ICM projects.

How it works

For Projects

Apply to our incubator and get end-to-end support:

Technical Assistance

Get expert guidance to accomplish your mission

Distribution Boost

Tap into an active onchain community

KOL Support

Connect with top Room creators

For ROOM Users

Stake $ROOM to participate in OCDs

Gain early access to curated projects

Get better conditions than on random launchpads

Incubated projects have a higher chance of success than randomly launched projects

Stake $ROOM Grow ICM Win Big

Your onchain activity now shapes the future of ICM

coming soon

Do more, Stake $ROOM, Earn More

Trade, hold, refer, join OCDs, and support ICM projects onchain and offchain

From Speculation to Sustainability

Crypto doesn't need another wave of empty promises. It needs real businesses with real revenue. That's the Backroom standard.

Backroom